Drip Footwear Faces Liquidation: Nota Baloyi Claims He Tried To Save The Brand
- Music executive Nota Baloyi revealed his attempt to prevent Drip Footwear from going under.
- The outspoken public figure argued that the brand had a solid chance to survive, thanks to its popularity among kids.
- Netizens weighed in, questioning Nota's credibility, noting his tendency to claim involvement in saving various people and brands.
This week, the founder and CEO of Drip Footwear, Lekau Sehoana, delivered some tough news to his team. In a letter to employees, he announced that the company would be liquidated. The announcement set off a firestorm on social media, with many wondering what led to the downfall of this once-beloved, proudly South African brand.
Why Drip Footwear Is Saying Goodbye
On Monday, October 7, employees at Drip Footwear received letters that no one ever wants to see. The message was clear: their jobs were on the line due to the company's decision to liquidate. The letter explained, “Dear employees, kindly note that the business has taken every measure to attempt and avoid the liquidation process. Unfortunately, this was an eventuality that could not be avoided, notwithstanding the measures considered by the business.”
As word spread, social media lit up with reactions. Some users were quick to criticize Cassper Nyovest, questioning his role in the brand's demise. But the conversation didn't stop there—it extended to the broader issue of supporting local businesses.
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Nota Baloyi Steps Into the Spotlight
In the midst of the chaos, music executive Nota Baloyi stepped forward, claiming that he had tried to save Drip Footwear. According to him, the brand had a real shot at survival, largely due to its immense popularity among kids and the general public. “Kids love Drip, it had a fighting chance… I tried to help save it!” he declared.
However, Nota's statement didn't sit well with everyone. Many South Africans took to Twitter to express their skepticism, pointing out his history of making similar claims about saving other artists and brands.
What Twitter Had to Say
@RealBmkSA
“If ungathula at some point and say nothing, would that hurt?”
@MoMadibi
“Oh, you have lies Nota. I listened to one clip where you claim to have more international awards than the likes of Black Coffee. So hay nje I don’t know. It seems you overhype your capabilities more than you should. Which is what got you into this rape case in the first place.”
@Alie_Clips
“You tried to save AKA. You tried to save PnC. You tried to save Kwesta. You tried to save MK party. Now You tried to save drip. You have main actor syndrome.”
Who Is Nota Baloyi?
Born on March 20, 1990, Nota Baloyi is a controversial figure in the music industry. Despite rumors suggesting he hails from Kampala, Uganda, Baloyi tied the knot with Zimbabwean-born Afro-soul singer Berita during the 2020 COVID-19 lockdown. He’s best known as the former manager and business partner of rapper Kwesta, though the two parted ways some time ago.
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Today, Nhlamulo Nota Baloyi serves as the director of The Orchard, a subsidiary of Sony Music Entertainment, and is also the managing director of SoFet Urbantainment. Love him or hate him, there’s no denying his influence in the music world.
Chris Brown Gets Dragged Into the Mix
In a previous report from Briefly News, a user criticized South Africans for prioritizing Chris Brown’s upcoming concert over supporting Drip Footwear. The user, @Thuso1Africa, argued that people seem to enjoy self-sabotaging themselves by failing to support local brands. By dragging Chris Brown into the conversation, the user highlighted a larger issue: the importance of backing South African businesses and artists.
