A Mzansi Coffee Lover's Hilarious Plea For Free Refills
- A young South African woman made waves with a funny TikTok video, carrying empty coffee jars and pleading with Jacobs Krönung for a refill.
- Siphe humorously pointed out that she's spent all her money on their coffee and deserves some freebies in return.
- Her light-hearted clip struck a chord, garnering over 355K views and sparking laughter across Mzansi.
- Briefly News connected with Jacobs’ Senior Brand Manager, Domaine Rautenbach, to discuss coffee trends and consumer behavior in South Africa.
In a world where coffee fuels more than just our mornings, a young Mzansi lady named Siphe is proving that her love for Jacobs Krönung coffee knows no bounds. Armed with five empty jars, she took to TikTok to share a video that perfectly captures the heart and humor of a true coffee enthusiast.

With a touch of humor and a lot of sass, Siphe playfully accused the coffee giant of emptying her wallet. Instead of asking for sympathy, she boldly requested that Jacobs Krönung reward her loyalty by gifting her some free coffee. Her clever approach quickly caught the attention of coffee lovers everywhere.
Why Mzansi Can't Stop Laughing at Siphe's Coffee Dilemma
Jacobs Krönung fans have been feeling the pinch as coffee prices continue to rise. Some have opted to boycott the brand, while others are finding ways to stick with their favorite brew. But for Siphe, coffee isn't just a beverage—it's a passion worth every penny. Her viral TikTok video showcases her dedication to the brand, even when her budget says otherwise.
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In her video, Siphe humorously highlighted the sacrifices coffee lovers make to keep their cupboards stocked. She shared her message with a caption that summed up her plea:
“Please spam Jacobs for me. I need coffee, abeg.”
Check out her hilarious video below:
Mzansi Reacts to Siphe's Coffee Love
Domaine Rautenbach, the Senior Brand Manager for Jacobs Krönung, weighed in on the state of coffee consumption in South Africa. According to her, ground coffee is rapidly gaining popularity due to the growing coffee culture in the country. While instant coffee remains a staple, younger consumers are increasingly drawn to iced coffee. Meanwhile, gourmet coffee is making waves among those seeking artisanal and premium experiences.
“Ground coffee is growing at a rapid rate in South Africa due to coffee culture trends; while instant coffee remains popular, Iced coffee is gaining traction among younger consumers. Instant coffee remains popular for its affordability and ease, but there is a rising trend towards gourmet coffee across South Africa, fueled by increasing interest in artisanal and premium coffee experiences.”
Social media users couldn't help but relate to Siphe's video and chimed in with their thoughts:
@Venice Ni-cee Carlin had a brilliant idea:
"They must give us free coffee for every 5 jars we return. That's a win-win!"
@donnyboy_420.stonner offered an alternative:
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"Jacobs is nice, but have you ever tried Dewe Egberts? Sometimes variety is the spice of life!"
@Thabz Inside2024 showed support:
"If not Jacobs, then who? Siphe knows her coffee game!"
@Noku had some advice for Jacobs:
"Jacob's marketing team better not sleep on this one. Siphe's video is pure gold!"
@Eunie..MABU clay noticed something important:
"Clearly, you can't do without Jacobs. That's dedication right there!"
@RicoLosper celebrated her honesty:
"It's high time we call out our silent addictions behind closed doors. Way to go, girl!"
@Oceanail&me summed it up perfectly:
"The struggle is real. Coffee lovers everywhere are nodding in agreement!"
When Price Hikes Hit Home: A Woman's Brave Stand Against Jacobs Krönung
Briefly News also reported on another viral TikTok moment where a coffee enthusiast decided to make a statement about the rising prices. In the clip, a woman humorously demonstrates her internal struggle by picking up a Jacobs Krönung jar only to put it back on the shelf due to its steep price. Her actions resonated with many who are facing similar challenges.
Mzansi viewers couldn't help but laugh and nod in agreement. The video perfectly captured the current state of coffee lovers who are finding themselves priced out of their favorite brands. It’s a reminder that even our favorite indulgences can come with a hefty price tag—but our love for them never wavers.


