When Discounts Go Wrong: A Woolies Shopping Tale

• A shopper thought she was getting a great deal on boerewors at Woolies, but she soon realized her mistake after not accounting for the kilogram pricing.
• She assumed the sticker price was the total cost, only to find out later that the price was per kilo, leading to a much higher bill than expected.
• Social media users jumped into the comments section, sharing their own experiences with confusing pricing and making light-hearted jokes about the shopper's math skills.

You know those moments when you think you're scoring a major win at the grocery store, but life throws you a curveball? That's exactly what happened to a South African shopper who thought she was getting a steal on some boerewors from Woolworths. She walked away feeling proud of her bargain, only to realize later that the price she saw was actually per kilogram, not the total cost of the purchase. Oof, right? Let me tell you more about this story and why it’s resonating with so many people.

The shopper, who goes by @noma911 on TikTok, posted a video about her experience. It quickly went viral, racking up over 354,000 views, 5,000 likes, and 1,300 comments. Her video sparked conversations about pricing strategies, consumer awareness, and, of course, a little good-natured ribbing about her math skills.

Price Perception: The Lady Speaks Out

In her TikTok video, the shopper opens up about her disappointment but acknowledges her oversight. She explains how she saw the "R20 off per kilo" discount and the "R109.99 per kilo" price tag. Without reading closely, she assumed the sticker price was the total cost for the boerewors. It’s easy to see how that could happen, especially if you're in a rush or distracted. She even laughed at herself for not paying closer attention to the fine print.

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Here’s the thing: pricing labels can sometimes be tricky. When you're shopping and see a number like R109.99, your brain might automatically process it as the final cost, especially if you’re not calculating the weight of what you’re buying. This is where clarity becomes super important, both for shoppers and retailers.

Check out the video where she breaks down her shopping mishap:

Mzansi Reactions: What Are People Saying?

As you can imagine, the internet had plenty to say about this viral moment. Social media users from all over South Africa chimed in with their thoughts. Some agreed that Woolworths’ pricing strategies can be confusing, while others couldn’t resist poking fun at the shopper’s math skills. But hey, who among us hasn’t made a similar mistake at some point?

One user, @josman494, commented:

"Woolworths and Clicks, they will continue confusing us with prices on the shelves😳."

Another user, @magoro_o.m, added:

"They do it on purpose actually—it’s a marketing strategy 😭."

A Woolworths cashier chimed in, too:

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"Lol, I’m a cashier at Woolies and this always happens 😂😂."

Even funnier was @aksy890’s comment:

"I once bought a turkey because of this 😫😩😫 I haven’t healed."

And finally, @iamvince_r offered a thoughtful perspective:

"I understand her frustration. This has nothing to do with the meat being expensive. Rather, the expectation for customers to calculate the price or be shocked at the till. Weird market conduct🥲."

More Woolies Drama: The R100 Cake Controversy

If you think the boerewors situation was wild, wait until you hear about another Woolworths pricing debate that left South Africans scratching their heads. Recently, people were shocked to discover that Woolworths was selling palm-sized cakes for R100. Some folks were okay with the size, pointing out that it’s still smaller than the regular cakes priced at around R129.99. However, others found the price outrageous for such a tiny treat.

It seems like Woolworths has a knack for sparking conversations about pricing. Whether it’s boerewors or cakes, one thing is clear: we all need to be extra vigilant when shopping. After all, nobody wants to get caught off guard at the checkout counter!