50 Cent's Champagne And Cognac Hit South African Shelves
- 50 Cent has officially introduced his luxurious alcoholic beverages to South Africa.
- Le Chemin Du Roi Champagne and Branson Cognac are now available at Makro and Norman Goodfellows stores nationwide.
- Fans in Mzansi are buzzing with excitement, with many eagerly awaiting the chance to purchase the bottles, while others are calling for the rapper to host a concert in South Africa.
- Briefly News dives deeper into the details of 50 Cent's product launch and the pricing structure for South African consumers.

Well, folks, 50 Cent didn’t keep us waiting too long. The legendary rapper just announced that his top-tier champagne and cognac are now available in South Africa. It’s a big deal, and trust me, people are already lining up to get their hands on these premium drinks.
50 Cent Brings the Heat with His Alcoholic Beverages
When he’s not busy trading barbs with Diddy on social media, 50 Cent is all about securing those deals and expanding his brand. And let me tell you, this move is a game-changer. The man behind the hit "In Da Club" took to social media to drop the news that his Le Chemin Du Roi Champagne and Branson Cognac are now officially available in Mzansi.
Le Chemin du Roi, which translates to "The King’s Path," is no ordinary champagne. Launched back in 2018, it’s marketed as a "winners only" drink, and its sleek design features a gold-plated emblem shaped like a king chess piece. It’s all about luxury, and it’s clear that 50 Cent is targeting the high rollers with this one.
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And then there’s Branson Cognac, which 50 launched the same year under his wine and spirits company, Sire Spirits—named after his son, Sire. This isn’t just any cognac; it earned a prestigious Master medal at the 2022 Cognac Masters competition. That’s right, folks, this bottle is the real deal.
Where Can You Find These Premium Drinks?
Good news for all you booze enthusiasts out there—these premium beverages are now available at Makro and Norman Goodfellows stores across the country. Here’s the pricing breakdown straight from Melanie Ramjee of Tutone Communications:
- Le Chemin du Roi Brut: R3,999.99
- Le Chemin du Roi Brut Luminous: R3,999.99
- Le Chemin du Roi Rosé: R5,999.99
- Branson VS: R599.99
- Branson VSOP: R999.99
Mark Louw from CLM Brands had this to say about the partnership:
"We are thrilled to have partnered with 50 Cent and the Sire Spirits team to bring Le Chemin du Roi French Champagne and Branson Cognac to the South African market. These products are the epitome of style and sophistication, consistently delivering exceptional quality. We’re confident that South Africans will appreciate the unique excellence that has placed these brands among the most exciting in the world."
Mzansi’s Reaction to 50 Cent’s Announcement
It’s no surprise that social media is buzzing with excitement. Here’s what some of the fans had to say:
boy_xela couldn’t contain his excitement:
"It’s about time! Thank you, @50cent. I’ve been meaning to get one of these; now I’m all set!"
SquaddeepMali joked about his financial situation:
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"Yup, there goes my two-pot money."
ElphusJayR was ready to make a purchase:
"Definitely grabbing the Branson Cognac, my king."
But not everyone is just thinking about the drinks. Some fans are hoping for more from 50 Cent:
NommyFunDo chimed in:
"I hear you, but when are you coming to perform in South Africa?"
King_Godi08 echoed the sentiment:
"You need to pull up for a concert!"
MNcala called him out:
"Nah 50, you’re out of pocket for this one. You’re dropping bottles in the country, but you couldn’t swing by for your world tour?"
Unathi Nkayi’s New Podcast
Switching gears for a moment, let’s talk about another big announcement in the entertainment world. In a recent report, Briefly News covered the online reactions to Unathi Nkayi’s new podcast. The talented singer is set to host her son and nephews to discuss a sacred African tradition and share their experiences participating in it. It’s a fascinating topic, and it’s sure to spark some interesting conversations.


